When we hear the word “Animation” our brains unintentionally travel back to our childhood years. This association happens due to the fact that they’re often the first movies we fall in love with as children, introducing us to iconic characters like Mickey Mouse, Tom and Jerry, Spongebob, and others. However, the visceral fantastical worlds portrayed in animations, and the magic of stories impacts everyone, no matter what age. Simply put, the animation is a method of photographing successive drawings to create an illusion of movement in a sequence. (Fun fact: our eyes can only retain an image for approx. 1/10 of a second, and when multiple images appear in fast succession, the brain blends them into a single moving image.) The best part is that visuals are digested more easily by our brains than plain texts, and leave a lasting impact on us. In fact, 90% of information transmitted to the brain is visual, and they are processed 60,000 times faster in the brain than text. Artists have a power to visually capture abstract ideas and the freedom to bring any concept, no matter how complex or out of this world, to life with ease.
When it comes to the use of animation in the various fields, it’s possibilities are limitless. It can even be used in cases which seem to us too serious to be animated. For instance, the animation used by state officials can inform people concerning state laws and regulations or new government policies. It educates people and makes them more involved in public life. With animated videos, it is easy to capture hard-to-represent ideas on a screen. This visual medium appeals to the senses and offers an easy and effective way to convey important messages. But we are not here to talk about the animation itself. We want to shift the focus on the advantages that it has. There’s no secret that video represents one of the most effective and reliable marketing tools in the arsenal of any business of our era. Specifically, explainer videos, which are always a good idea to include in the marketing strategy. On average, the explainer video is not longer than 90 seconds, however, this time is enough to grab the attention of the viewer and keep them engaged. Animated characters, the palette of colours supported with the voiceover and music – all these things tend to grab people’s attention on a higher level. One more advantage is that they are target-oriented. The content of the video can be created for the wide audience as well as for the small group of loyal customers. It’s easier to choose the target, determine their needs and propose the possible solutions.
Let us now look at some other benefits of using explainer videos:
- Short animated videos are easier for viewers to digest because the received information is shown in exciting and simple ways.
- It is a great tool to boost a company’s online presence. Just differentiate your social media with the video content, make it shareable and look at how your sales will start rising.
- Explainer videos are great at presenting how products and services work, to attract new clients, or to refresh communication with current customers.
- It increases brand awareness. The video explainer makes the brand recognizable among the viewers and helps them to stand out from their competitors.
Now you see how the explainer videos can increase the potential of your business. Just remember to keep it short and simple. With our help, you can create content which your customers will enjoy, and will leave them wanting to find out more about your brand.