Can you imagine a TV show host coming out on a stage and starting to read the script to themselves, completely ignoring the presence of the audience?… You wouldn’t really be impressed by that, would you?
Well, that is how it works in the business as well. If brands keep their identity and achievements to themselves, nobody will pay attention. For that not to happen, the right strategy and a deep understanding of the engagement with the customers are required.
The content that your business uses on advertising platforms is supposed to be directed towards catching audience’s attention and keeping them interested. Engaging content can be expressed by numerous things, starting from interesting knowledge facts, inspiration, to some useful tips. However, no matter what type of content it is, the fundamental goal is to offer a glimpse of something people haven’t seen or heard of before.
Ideas for Creating Engaging Content
Professional Blogs
People trust the written word. Even though blogs have been around for a while now, they still continue to be a piece of marketing that is still consistent and captivating. It doesn’t matter what kind of company you run, producing a professional set of articles every once in a while is a great idea. We have produced up to 20 professional blogs this year (and there’s a lot more to come!), circulating around different aspects of our industry. This gives our clients and potential customers better view of our expertise.
Social Media Posts
More than 3 billion people around the globe use social media; majority of them on a regular basis. So, the content you post on social media platforms gives the opportunity to stand out from the crowd. By posting regularly, customers see more of your brand. The posts have to be compelling though, they can’t be just random pieces that don’t align with each other. Looking at trending topics is a good way to go when thinking of what to post. This will give you insight into what people are interested in at that time.
You have to first identify what content performs best for your page. Once you’ve determined your primary goals, it’s time to build a social media content calendar. A calendar helps to take a big-picture approach that results in visualizing your ideas and organizing them in a way that makes the strategy easier to execute.
Case Studies
Everyone loves stories. That’s exactly what a case study does, it helps you tell a story about who you are and what values your company brings. We have already produced three case studies talking about how we partnered with Telecom-I Group, Belimed Life Science, and Hoya Lens Poland. This allows visitors of our page to get a more detailed information of what they might expect in case they decide to work with us.
Customer Reviews
Once a person visits your website and finds out about your product, they will be in search for a proof. Coming across customer reviews and reading about others’ experiences and real-life results will satisfy their desire for evidence. Reviews gain customer trust, and encourage people to interact with the company, which results in improved profits for business. So, next time you finish up the project, don’t forget to get a client review!
