Animation in marketing is a revolution in itself. More and more companies are using animated videos on their marketing channels to improve user immersion and experience, to make content more interesting and engaging. According to Statista, the global animation market reached $270 billion in 2020. The undoubted advantage of animated illustrations is that they are very flexible and diverse. It is now obvious that animation is an integral part of any product. For that reason, there appears the importance of the alliance between marketers and web designers.

In this article, we will be looking at the various types of animated content which can be interesting for any brand and also share some bright examples from our experience.

Video Explainer: Educate Your Customers

Standing out in the vast amount of information today has become much more difficult. In the flow of information, long texts and standard static presentations among entrepreneurs are losing their importance as a quality marketing tool to describe the product. When asked how the target audience would most like to learn about a product or service, 73% said they’d prefer to watch a short video. Customers simply want to understand the essence of the product, to find out why it is needed, to see how your product is better than the competitors, while it is important to present the product quickly and clearly. 

An explainer video is a tool that contains the maximum amount of information about the product and provides it to the customer in the minimum amount of time. You can clearly and vividly present a lot of information to the viewer, tell them about the technology, the benefits, and motivate them to buy the product. According to the statistics, 96% of people have watched an explainer video to better understand a product or service. The more effectively you can present this information, the faster you can educate your customers, and the more sales you will get in the same amount of time.

To understand what it is, let’s watch the 2D explainer video:

Storytelling Video: The Story of Your Company

Another way to stand out in the endless flow of information is to use storytelling techniques. Good stories always attract attention, evoke emotions and are better remembered. That is why storytelling is perceived better than content with dry facts and figures. 

Storytelling videos are used in marketing to deliver effective information through stories and examples. 81% of consumers say they need to be able to trust the brand in order to buy from them and storytelling content allows companies to represent themselves successfully and build trust that goes far beyond selling products or services. 

To get inspired, it’s better to watch the video:

Animations bring life to your stories. They help to engage, entertain and involve. 

Bumper Ads: A Short Introduction to Your Brand

Bumper Ads are 6-second, skip-free videos that can appear on YouTube and Contextual Media Network (CMN) sites. Google’s statistics show that 90% of the bumper ads increased awareness of the promoted brand by 30%. In this video format, you have very little time to tell your brand story. They are designed to appeal to audiences at times when a short, concise text and a simple layout are most appropriate. In this case, the animated visualization will play into your hands. It will help to convey information about your brand simply and clearly. Because of their effectiveness, they have earned the status of one of the main marketing trends in recent years. 

This is an excellent example of Bumper Ads:

These unique features can enhance your design, deliver abstract ideas, contextualize content, keep your audience engaged and boost awareness of your brand. Before creating a new animated video, don’t hesitate to contact us and we’ll help you to create the perfect content for your brand.

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We will continue to explore the details of using animated videos in marketing.